Discipline. Resilience. Recovery.

I guide people to rebuild their lives through discipline, purpose, and ownership.

Contact Me Today

Jim Lunsford standing in front of a wall of glass blocks, partially shadowed and facing forward with calm determination, symbolizing discipline, resilience, and recovery.

Services

What I Offer

I write articles and books that challenge and inspire growth, speak to groups and organizations about recovery and discipline, and provide one-on-one coaching for those ready to rebuild their lives.

Writing & Books

I create articles and books that deliver real strategies for recovery, discipline, and personal growth.

Speaking Engagements

I speak to groups and organizations about rebuilding through ownership, resilience, and purpose.

One-on-One Coaching

I work directly with individuals ready to take control of their recovery and rebuild their lives with discipline.

The Story Behind the Discipline.

At 2:33 a.m. on August 2, 2015, I made the decision that changed everything. I went from 305 pounds and trapped in addiction to rebuilding my life through discipline, purpose, and ownership. That choice became the foundation for everything I teach today. My mission is to help others rebuild with the same clarity, focus, and strength that saved my life. Read my story to see how it all began.

Read My Story →

Jim Lunsford sitting on wooden steps in a focused pose, wearing a “Discipline Equals Freedom” shirt, representing strength, discipline, and recovery.

Ready to Rebuild? Let’s Work Together.

I coach individuals who are ready to take ownership and rebuild their lives with discipline and purpose. I also speak to groups and organizations about recovery, resilience, and what it really takes to change. It all starts with one decision. Reach out, and let’s get to work.

My Books

Read What Built the Discipline

My books share the lessons, mindset, and principles that turned recovery into lasting transformation.

Jim Lunsford on the cover of his book 10 Things I've Learned in 10 Years of Sobriety

10 Things I’ve Learned in 10 Years of Sobriety

A raw look at what it really takes to rebuild your life after addiction. This book isn’t about quitting, it’s about what comes after. Through ten hard-earned lessons, I share how discipline, pain, and ownership turned survival into strength. Get it here.

The cover of a book called What Discipline is and How To Practice It

What Discipline is and How to Practice It

A complete guide to understanding and building real discipline. This book breaks down the myths, the mindset, and the daily actions that turn excuses into progress. Learn how to take ownership, build consistency, and create freedom through disciplined living. Buy it now.

Find all my books on Amazon in Kindle and paperback.

All of my books are available on Amazon for the Kindle and in paperback. Keep an eye on my Amazon Author page for upcoming releases and new projects focused on discipline, recovery, and personal growth. Click here.

Articles

Popular Articles

Ownership in Recovery: The Foundation of Change

November 5, 2025

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Jim Lunsford

Recovery starts the moment you take responsibility for your life. Ownership in recovery isn’t about control; it’s about reclaiming power through accountability, discipline, and truth. When you stop waiting for change and start creating it, you stop being powerless and start becoming unstoppable. Ownership builds the foundation for freedom.
Identity After Rock Bottom

October 29, 2025

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Jim Lunsford

Rock bottom doesn’t end with survival. It begins with silence, the space where you face yourself without escape. In that quiet, identity isn’t found, it’s built. Every choice and every disciplined act becomes a brick in the foundation of who you’re becoming. This is where real recovery begins.
Discipline in Recovery: Beyond Motivation

October 22, 2025

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Jim Lunsford

Discipline, not motivation, is essential for recovery. Emotions can fluctuate, making motivation unreliable, but discipline ensures consistency and accountability. Building structured habits transforms recovery into a lifestyle, fostering resilience against relapse. This approach emphasizes small, consistent actions, mental clarity, and emotional control, ultimately leading to a stronger, more purposeful life.

Start your your journey.

Take the next step.

Whether you’re ready to rebuild, looking for coaching, or want to bring my message to your group, it all starts with a conversation. Reach out today and let’s move forward together.