There are a lot of different ways to define PRIDE. Ask ten people what the word means to them, and you’ll get ten different answers. Some will tell you it’s about confidence, some will say it’s about identity, and others might say it’s about respect. But for me, PRIDE is something I’ve had to build from the ground up—through blood, sweat, tears, and more than a few scars. It’s not just a word, and it’s sure as hell not just a feeling. It’s a way of living. A set of core values I’ve had to live and die by. It’s my Purpose, Resilience, Integrity, Discipline, and Empowerment. And yeah, there’s a story behind each one.
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