I recently stripped this site down to text.
No hero images.
No funnels.
No performance layers.
Just writing.
This wasn’t a redesign in the traditional sense. It was a correction.
Over time, the structure around my work had become heavier than the work itself. Publishing started to feel harder than writing, which told me something was off. Writing has always been how I think, process, and build clarity. The friction wasn’t creative. It was structural.
So I removed what didn’t serve that.
This site now exists for one primary purpose: to publish writing.
You’ll find two kinds of work here.
Articles are finished ideas. Clear positions. Deliberate, long-form pieces that are meant to stand on their own.
Notes are thinking in motion. Observations, reflections, and updates published while the idea is still alive. This is one of those.
I’m no longer trying to make this space do everything. Coaching and speaking live elsewhere. Social conversation happens elsewhere. This site is an archive. A place for the work to live without noise.
If you want the longer explanation behind this shift, I published a full article on X. This note simply marks the moment here.
From here on out, the structure stays quiet, and the writing does the work.
